Our Story — Rootine

Hair Care Rootine

Curly Hair Care

How to Define & Maintain Your Curls

Healthy curls start with moisture, patience, and the right technique. Follow this step-by-step routine to achieve soft, defined, frizz-free curls that last.

Divide your hair into 4 equal sections.
Using a Denman brush or detangling brush, thoroughly detangle each section from ends to roots.
Make sure all curls are completely brushed out before moving to the next step. This creates the foundation for smooth, defined coils.
In a spray bottle, mix:
- 2/3 Water
- 1/3 Conditioner
Shake well before use.
Spray each section generously until fully saturated. Hydration is key to curl definition.
Apply a light sealant cream to each section to lock in moisture.
Recommended Product:
Pillow Talk by Miss Jessie’s
After applying, use your detangling brush again to distribute product evenly. As you brush through, you’ll begin to see the curls forming naturally.

Gently scrunch each section upward toward the scalp.
This step:
- Encourages coil formation
- Enhances curl definition
- Removes excess water
- Reduces dripping
Take your time — this is where the curl pattern really develops.
Keep your hair sectioned while drying.
You have two options:
Air Dry (Recommended)
- Best for minimal frizz
- Creates softer, more natural curls
Diffuser Dry
Use a blow dryer with a diffuser attachment on low to medium heat.
Important:
Avoid touching or running your fingers through your hair while it dries to prevent frizz.
Until your next co-wash, refresh curls using your water + conditioner spray mix.
Lightly mist and scrunch to reactivate your curl pattern.

Wash rootine

Before getting your hair wet, separate it into 4 sections.
Sectioning helps:
- Reduce tangling
- Make detangling easier
- Ensure even product distribution
- Prevent unnecessary breakage
Secure each section before moving to the next step.
Thoroughly wet each section while keeping them separated.
This step is important to avoid matting and tangles, especially with curly and coily textures.
Apply shampoo to one section at a time.
Using a wide-tooth comb, gently detangle starting from the ends and working your way up to the roots.
Detangling during shampooing is much easier and more manageable when the hair is sectioned.

Apply conditioner to each section generously.
Using a Denman brush, detangle from the ends upward to ensure the conditioner is evenly distributed and curls are fully hydrated.
For a Deep Condition
Allow the conditioner to sit for 15–30 minutes before rinsing.
Rinse your hair thoroughly with cool water to help seal the cuticle and lock in moisture.
While hair is still damp:
- Apply a light leave-in conditioner
  Recommended: It’s a 10 Leave-In Conditioner Spray
- Once hair is about 70% dry, apply a small amount of anti-frizz oil
- Allow hair to air dry for best results
Avoid excessive touching while drying to prevent frizz.
✔ Always detangle in sections
✔ Start detangling from ends, not roots
✔ Use cool water to seal moisture
✔ Avoid heavy oils on soaking-wet hair
✔ Consistency is key to healthy curls